Wolfe Consulting Services · Manila-first

The seat-hour model is breaking. Voice AI is the wedge.

We help BPO operators migrate inbound voice to AI with floor-led pilots - not mega-vendor lab tours. Boards already have cover. Draft rules will not wait.

A collaboration between Adrian Heywood (AI) and Andrew Turner (commercial)

Manila-first AI drafts · proposed DPA floor · enacted
Illustrative

Cost-per-contact sketch

Planning model · human seat vs voice AI assist

Human seat path
Seat ~$1,700/mo planning
AI assist path
Per-min band

Illustrative planning model - not a cited market survey. PH seat planning anchor is an internal board planning figure operators should substitute with their own.

Pain / After Wolfe + Max

The load that never sleeps - then shrinks

Plain language. Today the floor carries recruitment, training, retention, copying greatness, managing teams, and compliance checks. With Wolfe + Max, that load shrinks.

Pain

Recruitment treadmill

Always hiring for attrition. Seat-hour maths punish every empty chair.

After Wolfe + Max

Fewer seats to fill

Contained Tier-1 volume means less frantic hiring against constant churn.

Pain

Training forever

New agents relearn the same intents. Great calls do not copy themselves.

After Wolfe + Max

Copy what great looks like

Best-path handling becomes the default on in-scope intents - not a hope on day 12.

Pain

Retention churn

Burnout on repetitive voice. Team leads spend the week firefighting.

After Wolfe + Max

Humans on the hard work

Agents take warm transfers with context. Repetitive load drops. Pride can return.

Pain

Managing teams + compliance

QA sampling, disclosure, and labour messaging stack on every change programme.

After Wolfe + Max

Governed by design

Scorecards, emergency stop, and proposed-vs-enacted honesty built into the arc.

Wolfe = method and pilot shape. Max = the operating layer that keeps the shrink sticky. Public pages stay method-only until anonymised proof is approved.

Deck energy

Why-now theatre

Cited industry figures beside illustrative pilot maths. Every chart is stamped.

Full Why Now ->

IBPAP 2028 roadmap reset

Revenue (USD B) · FTEs (millions) · Jul 2026 refresh

Prior revenue
$59B
Downside
$43.3B
Best case
$50.5B
Prior FTEs
2.5M
Downside FTEs
1.85M
Best case FTEs
2.14M

Source: BusinessWorld / IBPAP, 15 Jul 2026. Cited.

Illustrative

Seat-displace pilot arc

8-week design shape · inbound Tier-1 · not a client result

Day 0 Day 30 Week 8 Shadow ~10 Target 5 seats Hold / expand Seats

Illustrative pilot design compatible with anonymised board logic. Not a measured client outcome.

Enacted · CREATE MORE / DPA / Konektadong Pinoy Conditional · 90% WFH window Proposed · AI labour drafts

Approach

Days 1-10 diagnostic. Then a 100-day arc.

Phase 1 is listen, map queues, readiness checklist, baselines. No build theatre. Then ~90 days of planning and implementation. Your appetite and your IT set the pace.

  1. 01

    Days 1-10 · Diagnose only

    Listen. Map one named queue. Readiness checklist. Baselines. No build yet.

  2. 02

    Shadow

    Soft-handle. Score as-if containment before the floor feels the change.

  3. 03

    Assist

    AI answers in-scope. Warm transfer plus context packet when humans take over.

  4. 04

    Displace seats

    Freeze hiring on the queue. Weekly seat math toward a documented displace target.

  5. 05

    Govern

    QA scorecards, emergency stop, workforce messaging, go/no-go for multi-queue.

Read the full approach ->

Proof

Anonymised method. No named client list.

Experience spans channel, voice AI, and A-to-B including Manila. Public pages carry method cards only. Hard percentages wait for Adrian-approved anonymised outcomes.

No employer trademarks. No TELUS endorsement. No claim of PH BPO deployments we have not made.

Method

Floor-led, white-label

Production voice under the BPO brand. We enable the floor - not an HQ demo.

Pilot shape

100 days · Tier-1

~10 diagnostic + ~90 plan/implement. One queue. EN first. Documented seat math.

Risk

Register upfront

Hallucination, compliance, brand, labour messaging - named before go-live.

Ask

45-min ops + tech

One named queue conversation. Paid pilot LOI after proof - no MSA theatre first.

Markets

Metro Manila first. Peer CX markets next.

Mid-market voice-heavy BPOs and country P&Ls with US/UK books. Legislation- and wage-pressure markets follow - without inventing local statutes we have not verified.

Manila-first AI bills · proposed 90% WFH window
Explore markets

Legislation legend

Status chips

Proposed vs enacted

Philippines policy timeline

Status labeled accurately as of early Sep 2026

2012 · Enacted

Data Privacy Act · RA 10173

Standing privacy floor for recording, CRM, transcripts, cross-border processing.

8 Nov 2024 · Enacted

CREATE MORE Act · RA 12066

Incentive regime; telecommuting up to 50% of workforce without losing incentives.

24 Aug 2025 · Enacted

Konektadong Pinoy Act · RA 12234

Data transmission provider registration with NTC; cybersecurity / privacy duties layered on.

Mar-Apr 2026 · Conditional / time-bound

Temporary 90% WFH window

EO 110 + FIRB Resolution 005-2026: up to 90% WFH for one year from 24 Mar 2026 unless lifted earlier. Plan facilities on the permanent 50% rule.

2026 · Proposed / committee

AI Development and Regulation Act

House substitute consolidating ~26 bills. Risk-based; draft labour language includes no dismissal by algorithm alone and 60 days notice + retraining. Not enacted.

Aug 2026 · Proposed

House Bill 10362 · AI Governance Act

Parallel proposal; reporting notes six months advance notice for high-impact AI affecting employees. Competing draft - not settled law.

Sources: Lawphil / FIRB; Philstar 14 Jul 2026; BPOAI tracker 6 Aug 2026; Manila Bulletin Aug 2026. Status cited.

Start

Start the Manila conversation.

A 45-minute ops and tech review on one named queue. Soft collaboration - sharp pilot.